Level 2: Selling Lighting Design as a Service

About this Course

The IES offers Educational Webinars throughout the year, purposefully spanning a broad range of topics and speaker expertise. 

Description: Lighting is more than illumination. It’s an experience that shapes how we see, feel, and interact with the world. Yet, too often, lighting is treated as just another line item in a project rather than a dynamic service that enhances human environments.

In this engaging session, we explore how to shift the conversation from selling fixtures to selling the value of light as an essential and evolving service. By reframing how lighting is presented to clients, you’ll gain the tools to communicate its impact in ways that resonate—turning functional solutions into compelling experiences.