Level Two: Lighting Educated
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- Non-member - $295
- Member - $295
Level Two: Lighting Education
Selling Across Varied Customer Segments
Free with NEMRA Lighting Membership, the Level Two course builds on your foundational knowledge, equipping you with advanced skills to effectively sell lighting and controls across diverse customer segments (including contractors, distributors, facility manager, and end users). This course discusses best practices for product positioning, engaging customer conversations, solution-based selling, and applications. Designed for professionals in sales, quotations, or project management, the course provides knowledge to provide informed guidance for customers.
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Contains 13 Component(s), Includes Credits
A curated series, learn in six parts about agency roles and responsibilities, manufacturer operations, and the relationships between agents, manufacturers, and customers
About this Course
This module starts with an introduction to the lighting industry, its channels, and the roles of independent lighting agencies. The series of six parts delves into agency roles and responsibilities, manufacturer operations, and the relationships between agents, manufacturers, and customers. It also explores industry organizations, standards, and certifications, providing insights into governance and compliance. The final videos emphasize applicable lighting-specific knowledge on key topics like project management, product types, and strategies for selling lighting and controls effectively.
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Contains 2 Component(s), Includes Credits
Lighting provides value in spaces, allowing them to be functional while providing visual interest and making places more desirable. Lighting value is more than the return on investment of energy or maintenance, and this webinar will discuss new industry efforts and metrics for estimating difficult-to-quantify values related to lighting.
Lighting and Value
The IES offers Educational Webinars throughout the year, purposefully spanning a broad range of topics and speaker expertise. This was a live webinar hosted in partnership with the Department of Energy's Pacific Northwest National Lab (PNNL) and is now available as an archived webinar and CEU course.
Description: Lighting provides value in spaces, allowing them to be functional while providing visual interest and making places more desirable. Lighting value is more than the return on investment of energy or maintenance, and this webinar will discuss new industry efforts and metrics for estimating difficult-to-quantify values related to lighting.
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Contains 2 Component(s), Includes Credits
This webinar will examine multiple approaches to incorporating additional measures of validation, accountability, and control into the design-bid-build process, including vertical integration and digital design environments.
Lighting and Control
The IES offers Educational Webinars throughout the year, purposefully spanning a broad range of topics and speaker expertise. This was a live webinar hosted in partnership with the Department of Energy's Pacific Northwest National Lab (PNNL) and is now available as an archived webinar and CEU course.
Description: In typical practice, lighting designers are responsible for defining design intent and specifying lighting and control technology that they believe will deliver that intent. However, designers often sacrifice control over what products actually get installed, or discover a gap between expected and actual product performance that limits their ability to control characteristics of the finished environment. This webinar will examine multiple approaches to incorporating additional measures of validation, accountability, and control into the design-bid-build process, including vertical integration and digital design environments.
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Contains 2 Component(s), Includes Credits Recorded On: 06/22/2023
Join a human factors psychologist, lighting researcher, and lighting designer to consider how thinking of a lighting system as a teammate may change the way we design now and in the future.
About this Course
The IES offers Educational Webinars throughout the year, purposefully spanning a broad range of topics and speaker expertise.
Description: Have you ever thought of your phone or watch as a teammate? What about a lighting system? Or are you more apt to think of lighting controls as a foe? This presentation will explore how we can think about interaction between humans and lighting systems through the lens of human-machine teaming. Human-machine teaming research can serve as a useful guide for design and improved interaction with lighting systems. Join a human factors psychologist, lighting researcher, and lighting designer to consider how thinking of a lighting system as a teammate may change the way we design now and in the future.
The Illuminating Engineering Society (IES), in collaboration with Pacific Northwest National Laboratory (PNNL), is pleased to offer a special, five-part, free webinar series on “Big Questions” in the lighting industry today. Advanced lighting systems can provide improved occupant health and productivity, better control, increased use of data, all with more sustainable product design. At the same time, new capabilities raise a host of questions with significant energy and environmental implications. Lighting researchers tackle big questions, and this webinar series will share the latest perspectives from PNNL experts and partners in pursuit of the best answers.
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Contains 2 Component(s), Includes Credits
This webinar will discuss how networked lighting systems achieve multiple building goals that enhance the space, achieve maximum energy savings, provide an economical solution, and above all deliver quality lighting for the people within the space.
About this Course
The IES offers a special webinar series to highlight LD+A content throughout the year, purposefully spanning a broad range of topics and speaker expertise.
Description: Lighting projects are often evaluated on an energy-based ROI even though the value of non-energy benefits (NEBs) may be far more important. Networked lighting systems, coupled with quality lighting design, can achieve deeper energy savings while improving the productivity and comfort of the people occupying commercial spaces. By shifting marketing tactics, the industry can help customers look beyond just the ‘energy story’ of networked lighting controls to include some of the less obvious but highly valuable benefits. This webinar will discuss how networked lighting systems achieve multiple building goals that enhance the space, achieve maximum energy savings, provide an economical solution, and above all deliver quality lighting for the people within the space.
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Contains 2 Component(s), Includes Credits Recorded On: 02/20/2025
Explore how to shift the conversation from selling fixtures to selling the value of light as an essential and evolving service. By reframing how lighting is presented to clients, you’ll gain the tools to communicate its impact in ways that resonate—turning functional solutions into compelling experiences.
About this Course
The IES offers Educational Webinars throughout the year, purposefully spanning a broad range of topics and speaker expertise.
Description: Lighting is more than illumination. It’s an experience that shapes how we see, feel, and interact with the world. Yet, too often, lighting is treated as just another line item in a project rather than a dynamic service that enhances human environments.
In this engaging session, we explore how to shift the conversation from selling fixtures to selling the value of light as an essential and evolving service. By reframing how lighting is presented to clients, you’ll gain the tools to communicate its impact in ways that resonate—turning functional solutions into compelling experiences.
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Contains 2 Component(s), Includes Credits
In the new age of Intelligence where every fixture can serve as both a light source and a data point, “The Smart Node on the Ceiling” explores how luminaire-level lighting controls (LLLCs) are transforming the built environment.
About this Course
Description: In the new age of Intelligence where every fixture can serve as both a light source and a data point, “The Smart Node on the Ceiling” explores how luminaire-level lighting controls (LLLCs) are transforming the built environment. This session unpacks the shift from centralized to distributed intelligence, showing how modular, wireless lighting controls offer flexibility, future-proofing, and a scalable path to IoT integration. Along the way, we’ll tackle wired vs. wireless debates, the balance between open vs. proprietary ecosystems, and how to make lighting controls a strategic part of the connected design conversation.
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Contains 4 Component(s), Includes Credits
An overview of the capabilities of tunable white luminaires, differing light spectrum controls, and the related design challenges.
About this Course
The IES offers Educational Webinars throughout the year, purposefully spanning a broad range of topics and speaker expertise. Tunable White Controls was a live webinar, now available as an archived webinar and CEU course.
Description: This webinar takes participants through the different types of light spectrum control, discusses the color tuning abilities of tunable white luminaires and their design challenges and concludes with how you can reduce risk and meet your client’s sequence of operations requirements on color tuning projects.
Learning Objectives:
By the end of this course learners will be able to...
1. Describe the fundamental categories of spectrum control with LEDs.
2. Analyze the color tuning features of tunable white fixtures.
3. Identify challenges with tunable white technology.
4. Evaluate the feasibility of meeting a sequence of operations with various fixture types.