Level 1: A Second Language of Light

About this Course

We are all in sales of some kind. Designers sell ideas and concepts that require the sale of light fixtures. Engineers lay out precise solutions that require the purchase of product and the labor of installation. Manufacturers create lighting products that must sell to keep the doors open and food on the table. Client and customer comments like the one above may strike fear in your heart, and it should. Lighting is not often an easy sell. Someone else does it faster, cheaper, or better so hurry up, lower your prices or fees, and improve your game. The end user doesn’t want what we have and would rather not pay for it. Nobody cares about our calculations but us and lawyers, the client does not know TM-30 from R2-D2, and the only thing selling like hotcakes are the glare bombs shaped like them. Now for the good news: you are the keeper of a sacred ancient magic that has the power to transform lives. Life depends on this magical force. Light is a fundamental element of our existence, but we need to learn a second language of light if we are to share this amazing gift with the world. Join David K. Warfel for a romp through the lighting industry where no one is safe from over-simplification and pithy remarks but where everyone can laugh a little and see the proverbial light at the end of the tunnel. And it is brighter than ever.