Level Two: Lighting Educated
Selling Across Varied Customer Segments
Free with your NEMRA Lighting Membership, the Level Two course builds on your foundational knowledge, equipping you with advanced skills to effectively sell lighting and controls across diverse customer segments (including contractors, distributors, facility manager, and end users). This course discusses best practices for product positioning, engaging customer conversations, solution-based selling, and applications. You can jump straight into this level if you already have a basic understanding of lighting, which is covered in Level One. Designed for professionals in sales, quotations, or project management, the course provides knowledge to provide informed guidance for customers.
What You'll Learn (11 hours | 11 CEUs)
- Module 1: Lighting Agency Basics 101 (12 total videos)
- Module 2: Lighting and Value
- Module 3: Lighting and Control
- Module 4: What if we Thought of a Lighting System as a Teammate?
- Module 5: A New Sales Pitch
- Module 6: Selling Lighting Design as a Service: Lighting Beyond the Line Item
- Module 7: Smart Node In the Ceiling
- Module 8: Tunable White Controls
How to Engage:
This Level starts with a 6-part series from The Lighting Exchange introducing the perspectives of different Lighting Sales Representatives. Additional modules unlock as the previous one is completed. All modules must be completed (minimum time watched in each video) to unlock the certificate of completion. Click below to get started!
