Shirley Coyle is with Cree Lighting, a market-leading innovator of LED luminaires.  Shirley is VP & GM of the Canadian business unit for Cree Lighting, as well as VP-Specification Sales for North America.  She has more than 30 years’ experience in the lighting industry.  Shirley is currently a Director on the Board of Electro-Federation Canada, and a Past President of the Illuminating Engineering Society (IES), where she spent 7 years on the national Board of Directors.  Shirley is active on several IES committees, including the committee on Lighting for Outdoor Pedestrian Spaces, the Roadway Lighting Committee, and the Street & Area Lighting Conference Committee.