The A in AI should stand for addictive
Recorded On: 10/30/2025
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About this Course
The IES offers Educational Webinars throughout the year, purposefully spanning a broad range of topics and speaker expertise.
Description: These algorithms, as with social media, trigger the release of endorphins and dopamine, creating feelings of pleasure and satisfaction. We are being manipulated into compulsive behavior that sucks us into endless YouTube videos and social media engagement, often with nothing of value to show for our time. AI can generate and distribute misinformation faster and more effectively than any alternative method without consequence, or conscience.
Anything strong enough to help us is strong enough to hurt us and AI promises both. Our lighting community needs to use AI for good to stay relevant and to maximize efficiencies, while minimizing its negative impact on us. Hundreds of new tools are available to us for marketing, lighting design, manufacturing, collaboration, developing AI agents, lighting education and more. View to identify the best tools, what is coming and how we can help to safeguard ourselves and our businesses while utilizing these helpful new tools.
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LockedMark Lien
Industry Relations
Illuminating Engineering Society
Mark has designed interior and exterior lighting systems for a wide range of applications including residential, municipal, retail, healthcare, energy audit retrofits and both conventional and nuclear power plants. He started his lighting career managing home centers and a lighting center providing sales and design specifications. Mark has provided lighting education while working, presenting, and teaching across five continents. He serves on over twenty lighting related committees including ASHRAE, ANSI, IEEE, ICC, IUVA, IDA, NALMCO, NLB and the IES. As a part of his work, he monitors over 100 lighting and technology related organizations.
Mark is a columnist for Lighting Design and Application Magazine writing on the changes in our industry and he hosts a podcast on lighting trends and technologies. Mark has served on multiple boards and is currently on several executive committees advising various organizations. Mark ran the educational centers for both Cooper and Hubbell Lighting and was the Director of Government & Industry Relations for OSRAM SYLVANIA before joining the Illuminating Engineering Society. He serves as industry consultant to the IES today through his company, Augmented Illumination. Mark has been inducted into the Michigan Lighting Hall of Fame, has a Lifetime Achievement Award from the Edison Report and Presidential Awards from the IES.
Mark Lien LC, C-GUVMP, CLEP, CLMC, HBDP, LEED AP