Selling Lighting Design as a Service
Recorded On: 02/20/2025
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About this Course
The IES offers Educational Webinars throughout the year, purposefully spanning a broad range of topics and speaker expertise.
Description: Lighting is more than illumination. It’s an experience that shapes how we see, feel, and interact with the world. Yet, too often, lighting is treated as just another line item in a project rather than a dynamic service that enhances human environments.
In this engaging session, we explore how to shift the conversation from selling fixtures to selling the value of light as an essential and evolving service. By reframing how lighting is presented to clients, you’ll gain the tools to communicate its impact in ways that resonate—turning functional solutions into compelling experiences.
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Justin Castellano
Justin began his life as an actor and began his love for lighting in the theatre before moving into commercial lighting. His sales background comes from spending 15 years in Financial services in addition to selling lighting in entertainment, residential and commercial projects. Justin’s primary passion is in helping others reach their full potential and is a dedicated educator and coach. Find him @justintimetospeak on Youtube and Instagram.