Lighting Market Transformation Forecast
Recorded On: 04/09/2020
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About this Course
This special IES Forces of Change with Mark Lien webinar was presented live April 9, 2020, during the global pandemic, COVID-19.
Description: Who cares if the existing lighting market collapses? Whoever does would benefit from understanding the current lighting market drivers and where we are in the transformation. The lighting market is maturing in terms of LED’s achieving maximum technology levels and replacement product availability. Demonetization has accelerated this transformation. The conspicuous changes occurring now involve non-energy benefits of lighting. Organizations previously focused on the energy efficiency gains made possible by LED conversions are now broadening their criteria to include other aspects of light sources and luminaires. Market shifts toward lightings integration into IoT/smart cities/connected lighting systems and quantifying the health impact on life forms including humans, animals and plants for horticulture are influencing new requirements in existing market transformation programs. This is occurring concurrent with the necessary research and a risk of some organizations leaping ahead of the science. This webinar will discuss the trends driving market transformation and will offer a glimpse into lighting’s trajectory into this brave new world while predicting the velocity of upcoming changes.
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Mark Lien
Mark has designed interior and exterior lighting systems for a wide range of applications including residential, municipal, retail, healthcare and both conventional and nuclear power plants. Over several decades he has provided lighting education while working, presenting and teaching across four continents. He serves on over twenty lighting related committees including ASHRAE, ANSI, IEEE, ISO and the IES. As a part of his job he also monitors over 100 lighting related organizations.
Mark is a columnist for Lighting Design and Application Magazine (LD+A) writing on the changes in our industry and he hosts a podcast on lighting trends and technologies. Mark has served on multiple boards and is currently on several executive committees advising various organizations. Mark ran the educational centers for both Cooper and Hubbell Lighting and was the Director of Government & Industry Relations for OSRAM SYLVANIA before joining the Illuminating Engineering Society and he serves as lighting consultant to the IES today through his company, Augmented Illumination.